Benchmark Review

Grow your business with beautiful campaigns

  • Customizable templates with unique designs
  • Integrates seamlessly with over 300 apps
  • Sophisticated yet simple to use features
  • Intuitive drag-and-drop interface

Pros & Cons

  • Advanced automation tools
  • Responsive templates
  • A/B testing
  • Easy editing interface
  • Limited editing options on templates
  • There is a learning curve required for the more advanced features
  • Limited free image storage

Plans & Pricing

Benchmark has a variety of features coordinated nicely in just 2 kinds of packages. These two packages are:

# Free Plan
  • With the free plan, you can send up to 14,000 emails in a month to 2,000 of your email subscribers.
  • There are many significant features in this software like drag and drop editing, signup forms, responsive templates, RSS email campaigns, basic drip campaigns, Google Analytics tracking, email delivery management, etc.
  • So, for every small business owner, this email marketing tool works very well.
# Pro Plan
  • There are different prices according to the number of subscribers you have.
  • They also have many additional features like website engagement automation, behavior-based automation, cart abandonment automation, targeted emailing, A/B testing, master & submaster accounts, and data security.
  • This plan has pricing starting from $13.99 per month for unlimited emails to up to 600 subscribers. And the plans may go up to $254.99 per month for you to send emails to up to 50,000 subscribers. Even if you have more than 50,000 email subscribers, there are plans on Benchmark for you too.


Benchmark is very capable of doing everything needed for email marketing. The beautiful and catchy designs, along with the simple operations, make it most suitable for first-timers. With the free plan of Benchmark, you can know whether email capabilities and marketing automation will suit your requirements.

To know more about this email marketing tool, let's go further into its features, pricing, and other important things.

Features and Functionality

Some of the significant features of this email marketing software are:

#1. Drag and Drop Editor
  • The drag and drop interface is straightforward to understand and is intuitive, which lets you create and edit your emails and templates quickly.
  • You have to click on your desired item and drag it to the place you want it to be.
  • You can also use the available editing tools to create and make changes.
  • With the preview option there, you can see at any stage how your email looks on your mobile screen or desktop.
#2. Photo Editor
  • If you are not having any design experience or photoshop experience, you still need not worry.
  • Because Benchmark has very useful features which are easy to use for photo editing.
  • With these editing features, you can resize and crop your images, add effects, and add stickers, frames, and text.
#3. Professional Templates
  • When you create an email on Benchmark, you are free to use either fully designed templates or layout templates.
  • It also allows you to create catchy newsletters with its email newsletter creation features which account for every important parameter of a newsletter.
  • There are very easy-to-use templates available on this platform for newsletters.
  • The emails you create with the software lookout to be very professional and are easy to edit.
  • There are many professional designs from which you can choose anyone.
  • The editing options are many, and you can do it accordingly.
  • You are also allowed to create an HTML email using Code Editor if you have some coding experience.
#4. Automation Pro
  • This feature is available only in the Pro package and is a handy feature.
  • With the help of this feature, you can send automated and personalized emails to your contacts which are determined by website and email engagement pattern.
#5. Apps and Integration
  • This email marketing tool can efficiently integrate with around 300 apps.
  • Some of these apps are Shopify, WordPress, Zapier, Salesforce, Facebook, and many more.
  • You can view the apps there and download the plugins to integrate with any of the app required.

Templates in Benchmark

You can create responsive and customized emails with several beautiful templates available on this email marketing software. The editing and creating becomes easy because of the drag and drop feature.

Ease of Use

Benchmark has an easy-to-understand and manageable interface which makes creating as well as editing easier. Also, there are additional features that you can get used to after using the interface continuously. In short, the platform is user-friendly.

Customer Support

You can contact a benchmark representative to ask your questions via email, phone calls, or chat. You can get assistance in 9 languages, and there is 24*7 support available. For learning, you can rely on FAQs, video tutorials, and webinars.

To Sum Up

Benchmark is a suitable email marketing tool for various sized businesses in every industry. The advanced marketing features provide the complete worth which you pay.

  • However, the free plan has just limited features but still is suitable for small businesses and small startups.
  • The paid plan has several advanced features that work well for people with advanced needs of email marketing tracking and campaigns.
  • The tools are accessible for everybody to understand and to perform various tasks.
  • Even if you don't understand some advanced features, there are video tutorials and 24*7 assistance for this case.