SendinBlue Review

Easily create, send & analyze email campaigns

• Convert more with intelligent emails
• Simple & powerful marketing automations
• Professional templates
• Unlimited number of contacts at no extra cost

Pros & Cons

• Landing page available on Premium plan
• Chat and phone support are available on Premium plan
• Basic templates

Plans & Pricing

There are three types of packages available on this email marketing platform. These packages are pretty affordable when we look at their competition in the market. The great value delivered in these packages and their suitability to every kind of business makes this platform a better choice.

The packages offered by SendinBlue are:

1. The Free Package: With a free package, you can send 300 emails in a day. This package also includes a shared inbox, CRM, unlimited contacts, and marketing automation for about 2000 contacts.
2. Lite: This package starts at $25 per month. It allows you to send up to 100,000 emails every month and unlimited contacts. Also, there is no daily email sending limit with this package.
3. Premium: This package starts at $65 per month. It is considered the best email marketing solution for experts. The pricing may vary and go up according to the number of emails you opt to send in one month. The premium package includes unlimited daily emails, unlimited contacts, advanced statistics, no SendinBlue logo, unlimited marketing automation, and landing pages.

Overview

SendinBlue is the topmost email marketing tool to use for trigger-based emails as well as transactional emails. The best thing about this software is that it allows email marketers to build marketing campaigns based on the pattern of opens, clicks, or website visits. Here, we will discuss everything important regarding this amazing email marketing tool.

Features and Functionality

These are some of the major features of SendinBlue which attract email marketers towards it:

#1. Social Media Sharing

• With Sendinblue, you can engage with your audience easily on many social media platforms such as Twitter, Facebook, and LinkedIn.
• Just a single click can take you to the social sharing of your campaigns.
• If you want to share on other social networks also, SendinBlue can also provide you with a short web link.

#2. In-depth campaign reports

• To determine the success rate of your email campaigns, analysis is the key.
• On SendinBlue, you get detailed reports of your campaigns to analyze how good your email marketing campaigns and SMS campaigns are working.
• All these reports are visible on the dashboard to make the analytics easier.

#3. Inbox Testing

• On SendinBlue, you can add a test list on which you may test your emails before actually sending them to your email list.
• It is just a way to ensure that the email you are going to send is perfect.

#4. Responsive Designs

• SendinBlue provides several visually pleasing designs which will surely grab the attention of your subscribers.
• These designs are responsive, too, on every device.
• The easy drag and drop editing feature lets you simply add design elements from the menu on your message.
• You can also directly choose any template from the list.
• In the premium plan, you can also customize landing pages.

#5. HTML Editor

• People having coding knowledge will be much pleased to know this.
• You can use this HTML editor for simple copy and pasting of the HTML code from any custom-made template by a web developer or your agency.
• The WYSIWYG interface in SendinBlue will help you in crafting the emails quickly.

#6. Personalization

• With the help of SendinBlue, you can easily send personalized emails to your subscribers.
• It makes them feel good for you took time to remember anything about them.
• Thus, it helps in developing trust and a deeper connection between customers and the brand.
• A contact field can be added easily on the email body like order Id, name, or anything like this, which will automatically personalize the email.

#7. Trigger Marketing

• SendinBlue makes it easy to create trigger marketing workflows, that too, automated.
• Using personalized KPIs, unsubscribes list, and filters in combination, you can create effective strategies for trigger marketing.
• You can also schedule campaigns so that they get sent automatically.

#8. Marketing Automation

• This feature allows the users to target their customers according to their preferences and actions.
• You can create multi-channel campaigns, multi-step campaigns with variables having done just in minutes.
• It lets you connect with the subscribers at a very suitable time and a very suitable device through SMS and Emails.
• Based on subscriber’s engagement, you can also re-target them accordingly.

#9. Integrations and APIs

• SendinBlue provides an all-inclusive API.
• All the features which one can access in any web interface are mostly customizable with the API.
• Also, there are a number of plugins like Drupal, WordPress, PrestaShop, Salesforce, and so on.
• SendinBlue users can also access Facebook lead Ads, Wix, PayPal, Eventbrite, MailChimp, Google Analytics, Outlook, etc.

Templates in SendinBlue

• There are 50+ templates on this platform for emails that you can edit and customize in your way.
• These catchy and beautiful templates will satisfy every kind of your needs.
• The templates are straightforward to edit, and thus you don’t need an artistic mindset or web developer.
• The drag and drop feature of SendinBlue makes its user interface easier to handle.
• Even if you have sent the transactional emails through APIs, you can still use these templates along with.
• You can select any suitable template to send to every person who subscribes to your emails. It will be more like a welcome mail.

Ease of Use

• This user-friendly interface can be easily understood even if you forget the instructions to follow.
• All the information given on the platform is finely structured in a way that is clear to understand.
• Hence, the software is easy to handle, intuitive and straightforward.

Customer Support

• This email marketing platform provides their most needed support through emails and helps button also.
• This help button is available on most of the pages to give context-specific assistance to you.
• They have a perfectly categorized section having almost all needed FAQs and video tutorials.
• There is also an option to send a ticket to get technical help.
• You can also connect through the web form or via call on their toll-free number.

Conclusion

• SendinBlue is a very useful product for fulfilling all your needs related to email marketing. Some features provided by SendinBlue ensure the delivery of mails and the beautiful layout of email and newsletter.
• The real-time reports are available on your dashboard o to determine how good your campaigns are going.
• The different plans and packages of SendinBlue make it suitable for every small and huge business.
• The easy-to-use interface makes it convenient for everybody and every type of business.
• The platform has 6 different languages. You can work with whichever language you feel comfortable with.
• So, looking at all the features, SendinBlue is an excellent option to rely upon for efficient email marketing.