Local SEO is about bringing customers through your doors.
If you have found this page, it means you want your brand or business to appear on top of the search result in Google search of your locality.
Now, you must be wondering how to be at the top of the search results?
Here is the solution, keep reading; here you will get complete information about what is Local SEO? How it can be applied? How will it be benefited for your business?
Local Search Engine Optimization or SEO is the strategy especially developed for local-level business to improve the visibility to reach maximum searcher in search engine like Google, Bing.
Local SEO helps you to be top-ranking and let the maximum people find and approach you. Let’s discuss the local SEO services to achieve top rank in Google search.
Google My Business:
Google My business holds basic information about your business or brand and list out in local search list. Let’s take an example, as you type “best restaurant near me” in Google, a suggestion list will be displayed before you and 3 or 4 restaurant’s names will be listed.
These lists show full information about the restaurant’s name, address, working hours, website, contact number, and some good images.
Target Local Keywords
To rank your business at the top of search results in your locality, it is mandatory to use Target Local Keywords on your page contents.
Let’s take an example
If a restaurant owner in Mumbai wants to be at the top in local search results, they can use the keywords like “Best Restaurant in Mumbai”, “Best Indian Restaurant in Mumbai” and “Indian Restaurant in Mumbai” keywords based on location will certainly help your brand or business and appear on top of local search.
Increase in online transactions
Increase in organic traffic
Increase in mobile traffic
More than 65 % of people use mobile for the online search. People search for local businesses online, when they are in a hurry. If your website is mobile responsive, it performs well, gets loaded quickly, and looks attractive.
Benefits of Local SEO:
The main benefit of Local SEO is to attract customers even in small-town or city and supply them with the complete information that they look for. Local SEO facilitates your business in local searches if even you do not have a website.
Public reviews and ratings are extremely effective in a local business. Online reviews are displayed on your page and other sites like Google My Business and many more. In the public review system, it is very essential to respond to the reviews either good or poor.
When searcher searches the local business, he always checks the reviews before visiting. Reviews reactions and responses make you trustworthy.
If you are not getting the benefits of local SEO, you may be struggling for the space in the search results among the neighboring business in your area, if you get space on top, you will have more visitors hitting your website to find information about your business.
#2. Repeat Customers
Sometimes customers search you once as they are from the distant place but local SEO can help you to capture the local customers.
If local customers have a good experience with you they are likely to visit your place again and you can have permanent customers. Local customers will also refer you to others.
#3.Earn trust through Top Ranking
You can’t deny that you trust the first four or five suggested websites when you search for any product online. You seldom check Listing after six or more because you think below listing page may not contain your desirable information.
#4. Lower Ads Costs
You know, maximum mobile users type “near me” text when they search for any business. If you have earned high ranking, credit goes to local SEO, which has saved your cost of the advertisement.
#5. Get a place in Local Business:
With Local Search Engine optimization, you get a place in a local business database in your local area. When your service or business name appears in the local directory, it gives you more identity and makes you reliable.
Today, smart business person boost their business and earn well by adapting local SEO services. Local SEO is a relevant investment for your local business.