Recommended Email Marketing Services

Last updated: March 2021

We have researched and ranked the top email marketing services on the market to bring you our list of the most recommended services around. To choose the right email marketing service for your business, take a look at the list below and read our comprehensive reviews.

Featured prices can be updated and free offers may include additional terms. We receive advertising fees from the brands reviewed below. These fees affect the ranking and scoring on this page. We do not compare all service providers in the market. Full Advertiser Disclosure

How to Choose the Right Email Marketing Service?

Internet has brought a revolution in Marketing of anything and everything. If we talk of even about 10 years back, people used to put major efforts to publicize their products or services. But it is not the case now.

Today, email marketing is among the best marketing strategies for any kind of business. Anyone who has a small shop to anyone owning a major online store, can get benefits of email marketing. There are a number of tools for email marketing which assist businesses in running email marketing campaigns, save their time and even send SMS to people for brand promotion. Using such affordable email marketing service, you can send email and SMS in bulk.

What is Meant by an Email Marketing Service?

• For anyone who wish to take their business and marketing to a next level, a right email marketing tool is very essential.
• Email marketing tools help companies to reach their customers in a better and effective way.
• It also helps you to get in touch with new customers through bulk emails.
• This can be also done with the help of Drip email campaigns.

There are different email marketing services, starting from simplest to advanced, for different preferences and requirements. So, you need to choose the right one for your business.

Types of Email Marketing Software

Majorly, there are Three types of software for email marketing. These are:

1. On-Premise System: This type of email marketing software is generally expensive due to licensing, maintenance needs, complex setup etc.
2. SaaS System: This type of software gets to be installed on provider’s server. This is the reason they are easy to install as well as update. You can send bulk emails from this kind of software also.
3. Cloud Hosted System: This type of software is flexible, user-friendly and are affordable too if you need perfect drip email campaigns and email blast service.

Advantages of Email Marketing

There are numerous advantages of using email marketing software. These benefits are:

• Cost-Effective: Many email marketing tools offer cheaper monthly plans. Also, of you have less number of email subscribers, then you can look for free plans of some popular email marketing tools.
• User Friendly: For making the things easy for you, most of the email marketing tools offer pre existing templates and feature of drag and drop interface. It makes your work easy and also make your emails appealing to your customers.
• Particularly Targeted Marketing: You can segment the email subscribers according to their interests and needs. It will help you in targeting your customers accordingly.
• Understanding Customers’ Behavior: With the tracking feature of email marketing tool, you can have a better understanding of the people who have subscribed to you.
• Strengthen Your Brand: nice content, beautifully templated emails enhance your business’ visibility which in turn will increase the value of your business too.

What aspects to consider while choosing an Email Marketing Tool for you?

There are several points which you should keep in your mind and consider when you are searching out for an email marketing tool. These points are:

1. Packages

• When it is the turn to run drip email campaigns or to send bulk emails to all your customers, the email marketing tool matters so much.
• The email marketing tool which is best will offer you unlimited number of emails and messages respective to the pricing packages.
• It means the costlier the package is, the greater number of emails you can send along with some other important features too.
• So, your bill will completely depend on your email subscribers.
• So, we recommend you to pay according to the number of subscribers you have.
• You can also go for some software’s free plans which allow you to send limited number of emails.

2. Account Settings

• Usually, starting with an email marketing tool just need you to enter email address and choose any monthly plan you need.
• It is as simple as it is.
• If you have any doubt regarding which plan will suit you, you can take a free trial and then choose any plan.

3. Support

• Support availability is indeed an important point to consider while choosing an email marketing service for your business.
• Check if your preferred email marketing tool offers all time support via chat, email, recorded videos or phone.
• It is important because if you are a novice and you will need support definitely.
• Time sensitive support system may also disturb your campaigns.
• So, you should prefer 24*7 support from your email marketing tool.

4. Campaign Settings

• Your email marketing software should offer user friendly interface.
• It will make your campaigns, bulk emails, and preparation of newsletters easier.
• If you want to create your newsletters through HTML, you can do that too.
• But for the ease, you should go with an email marketing tool with existing stock images and templates for potential use.
• There is a feature which ensures your email do not go in spam emails.
• Look for this feature too.

5. Campaign Tracking

• You have worked on your emails, prepared your newsletter and sent it to multiple subscribers, what next?
• Now, you must be thinking whether your subscribers have gone through your mail, read it, opened your website or not.
• The main motive of sending bulk emails is to increase the conversion rate.
• You can know all this with campaign tracking.
• The best email marketing tool lets you track your emails so that you can know the behavior of your customers.
• It will make you able to send customized messages to them.
• Also, you can A/B test the messages which will help you constantly fine tune the marketing campaigns.

6. Templates and Email Editor

• Every best email marketing service comes with a design editor for emails.
• Not everybody has the same abilities of HTML, so you may need an editor which is easy to use.
• Features like drag and drop editing in email services attract people.
• If you need to create newsletter, make sure the software you choose has templates for the same.
• They should also be customizable.

Conclusion

So, after reading this article, you must know that how an email marketing tool can bring success to your business. Beautiful templates for newsletters, efficient tracking and auto-responder reviews are some features which will help you take your business marketing to great heights.

This is the reason you should find the right email marketing tool for your business after considering the aspects we have listed.